Committee of Seventy

Services:

Refreshed branding, communications audit and plan

Challenge:

Working for clean and effective government, fair elections and informed citizens in the Philadelphia region, nonpartisan Seventy’s success depends entirely on support that extends from the street level to corporate high-rises, from town halls to City Hall. How could Seventy strengthen its outreach to engage more leaders and citizens in its work?

Approach:

In our first engagement, SteegeThomson developed a brochure that created a quick, accessible overview of Seventy’s work and impact. Complementing the brochure’s clean and lean design, we refreshed the logo and developed report covers so that Seventy had a contemporary, easily recognizable look. We then moved on to a communications audit and plan. Individual interviews gave us a window into perceptions and attitudes of Philadelphia civic leaders, while an electronic survey, sent to Seventy’s extensive e-mail list, brought in the larger universe of citizens who had shown some interest in Seventy’s work. We also invited Seventy’s growing Facebook and Twitter followers to take part in a Citizens Focus Group. We were delighted that the resulting focus group engaged participants from diverse walks of life. This input, along with our own analysis, will be incorporated into a plan to help Seventy reach a broader audience, engage citizens in new ways, and prioritize use of precious resources.

Results:

Seventy’s cleaner design and messaging supports the perception that Seventy has updated its work and come into the modern age. By drawing on both traditional interviews, e-mail, and social media for foundational market research, we are bringing the range of voices that Seventy represents to bear on the resulting plan for communications.

Related Links:

View their brochure below, or click to expand.