Daniel Murphy Scholarship Fund

Services:

Collateral materials to support a scholarship fund in a comprehensive fundraising campaign

Challenge:

Full scholarships from the Daniel Murphy Scholarship Fund allow bright, underprivileged Chicago students to attend the nation’s leading college-preparatory high schools, but the cost of a scholarship is going up. The Fund needed to produce print collateral on a tight budget to help identify more scholarship sponsors and grow its endowment from $2 million to $6 million.

Approach:

Choosing the cost-effective approach of leveraging Daniel Murphy’s existing graphic identity and tagline, SteegeThomson branded The Campaign to Fulfill Futures and developed a brochure, custom folder, and campaign stationery package. To reflect the program’s power to transform lives, we put storytelling in the driver’s seat, using the success stories of four alumni as the heart of the brochure copy, while placing program descriptions in the sidebars.

Results:

The Fund’s new collateral carried forward the Fund’s low-key approach and gave new power to its fundraising by highlighting its greatest asset: the students supported by the Fund.