Monell Center
Services:
Communications plan; website; updated brand identity package including a refreshed logo and tagline; capabilities brochures
Challenge:
The public face of the Monell Chemical Senses Center, the world’s leading independent research institute on taste, smell, and chemical senses, failed to reflect the creative, dynamic, and very relevant research and programming that goes on within its walls.
Approach:
Monell’s scientists are at the cutting edge, and their work often has profound implications for how we experience everyday life. With a logo designed by Paul Rand in 1968, Monell has a historical grounding in design that we wanted to bring forward into the 21st century. With bold language and visuals and a streamlined name (Monell Center), we helped Monell share an identity that reflects its independence and creativity. A strong and thoughtful Web presence was designed to help in recruiting, in facilitating communications among researchers, and in meeting the needs of the media.
Results:
Our communications plan gave Monell a blueprint for sharing its research with new audiences, and the updated identity, website, and print materials have been extremely well received by staff, board, and outside audiences. The website won a 2009 Interactive Media Award for outstanding achievement in the science/technology category.
