National Quality Forum
Services:
Anniversary publication, event video, micro-site, and Web videos
Challenge:
A leading player in healthcare reform, the National Quality Forum asked SteegeThomson to help the organization celebrate ten years of achievement in creating national standards for healthcare quality and look to the future.
Data-intensive, policy-oriented, and largely behind the scenes, NQF needed to put a human face on its important work.
Approach:
We connected policy to practice through interviews with national healthcare leaders, an emphasis on results, and stories of quality improvement. In fresh, first-person video, and a Web site and anniversary publication driven by clear messages and illustrated by case studies from around the country at all levels of care, we made NQF’s work clear, accessible, and appreciated
Results:
Video clips have helped at least one healthcare system demonstrate the value of teamwork and good data in driving improvement. The micro-site won a 2009 Interactive Media Award for outstanding achievement, as it focused attention on NQF’s success in bringing diverse players together to improve quality.
