Nazareth College

Services:

Branding and visual identity, messaging, development collateral, and case statement writing

Challenge:

SteegeThomson worked with College leadership to articulate a clear brand and position and to help shape Nazareth’s development communications.

Approach:

After an extensive review of existing print and electronic materials, existing research, and competitor messaging, followed by internal interviews with College leaders and external focus groups with key audiences, we identified the four pillars of the Nazareth experience: Challenge, Innovation, Preparation, and Connection.
In addition, we:

• Crafted brand language that included a position, a brand promise, and core messages that gave life to the four pillars.
• Designed a new logo to reflect Nazareth’s more confident direction, and completed a branding toolkit and stationery package.
• Produced a brief animation to show how messages can translate visually.

We have also helped shape Nazareth’s development communications in several areas of giving. We created:

• A case statement for the quiet phase of the College’s capital campaign and a case for Nazareth’s new Math and Science Center.
• The first ever materials for the Council Oak Society, a special giving group.
• College messaging that resonates with alumni, and from them, alumni giving letters.
• A series of colorful, oversized postcards that communicate Nazareth’s achievements and impact on the world.

Results:

To see how Nazareth is applying the four pillars, visit: http://www.naz.edu.

Related Links:

View the brochure below, or click to expand.