Penn State Hershey Milton S. Hershey Medical Center

Services:

Campaign theme, key messages, CEO letters, case statements

Challenge:

To inspire and motivate Hershey’s leaders, staff, and prospective donors to coalesce around a strongly branded campaign that reinforces the campus’s leadership role in Central Pennsylvania and its growing national prominence.

Approach:

SteegeThomson has helped to take the Penn State Hershey brand to the next level with a campaign theme that reinforces the notion of Hershey as a national rising star, a site of research, education, care, and outreach that leads in many fields. Creating content that could be implemented by the University’s in-house creative team to save on cost, we created the campaign theme, key messages, and written materials ranging from Dean’s letters to case statements for the Penn State Cancer Institute and Penn State Institute for Neuroscience.

Results:

Our campaign identity, messages, letters, and case statements have proven valuable tools in launching Penn State Hershey’s campaign.