Philadelphia Reads

Services:

Plan for a social marketing campaign

Challenge:

Reading aloud to children improves their language and literacy skills, making them better readers, speakers, and listeners who do better in school and become more employable, productive citizens. For many Philadelphia families, finding the tools and creating the time and space to read together are overwhelming obstacles. Philadelphia Reads, a local literacy and mentoring program serving children and families in Philadelphia, wanted to implement a campaign that would encourage parents to read to their young children.

Approach:

Our campaign plan for Philadelphia Reads combines mobile marketing, city-wide reading events, outdoor and transit ads, radio spots, and partnerships with existing programs, to reach mothers with a simple message about reading to their children.

Results:

Implementation will begin as soon as funding is complete.