Temple University

Services:

Graphic identity, guidelines, and a series of training workshops for staff

Challenge:

The vast popularity of Temple University’s “T,” in widespread use since 1983, led many to drop the wordmark that went with it. By 2005, a surge in University popularity made it critical that potential students worldwide knew its full name. Temple needed a new graphic identity that enhanced, rather than replaced, its iconic “T.”

Approach:

After an extensive look at how Temple colleges and offices used the official logo, we redesigned the wordmark and created a brand identity for the entire University, including a comprehensive set of graphic standards. To help ensure that the logo and standards were properly understood, we conducted a series of University-wide workshops for Temple staff responsible for print and electronic communications.

Results:

As a result of clear and comprehensive guidelines, and the backing of top administrators, Temple University redesigned its Web site, advertising collateral, and key publications to reflect the new logo. Widespread implementation supported a strengthened brand.