U.S. Dream Academy
Services:
Brand identity, logo, graphic guidelines, annual report, and communications plan
Challenge:
The U.S. Dream Academy, a national afterschool and mentoring program serving children of incarcerated parents, needed a crisper image, a more effective online presence, and improved tools to take its messages to funders, families, volunteer mentors, and educators.
Approach:
SteegeThomson brought the Dream Academy brand into sharp focus with its first professional logo and mark, accompanied by a graphic identity system. A dynamic new website reflects this look and strengthened online marketing and communications; and we also designed the agency’s second-ever annual report. Finally, our planning work equipped Dream Academy leaders with a messaging platform and clear strategies to support stronger communications across all venues.
Results:
Today, better overall communications and an engaging new look are helping the Dream Academy leverage its powerful mission more effectively. Storytelling and authentic voices convey the difference the program makes for more than 1,000 young people. The website has created more interactive opportunities, including pages where Dream Academy Learning Centers in 10 cities across the nation can share more information with a range of constituents.
