Washington National Cathedral

Services:

Brand identity, positioning strategies, logo, graphic guidelines, and annual report

Challenge:

As the venerable Washington National Cathedral celebrated its Centennial and defined its role in a new century, this unique institution needed a new logo and a new look, as well as a set of crisp messages that spoke to strengthened worship and service inside the Cathedral and across the globe.

Approach:

Our logo captured the Cathedral’s distinctive silhouette and modernized its classic wordmark.

Strong, clear positioning and messaging translated into powerful creative concepts, such as our annual report for the Centennial Year.

Our media strategies and placements positioned the Cathedral as an important Washington destination.

Results:

The Cathedral’s new logo and color palette is now the foundation of its creative platform. The well-received annual report earned kudos and positioned the institution for the future. Earned media placements in national outlets such as USA Today’s website reached 49 million readers and viewers.