AN AMBITIOUS VISION

LAFAYETTE COLLEGE


Lafayette campaign logo

Drawing from Lafayette College’s signature strengths and cohesive sense of community, we created the campaign brand, Live Connected Lead Change.

The theme, along with core messages that tied the College’s vision to its funding opportunities, influenced both design and content for campaign materials that included a briefing paper outlining the elements of the case for support; a visual campaign brochure; and a philanthropic timeline, showing the historic importance of donor support to Lafayette.

 

Lafayette kickoff
 

CAMPAIGN LOGO projected on the big screen at Yankee Stadium as part of the campaign kick-off weekend

 

CAMPAIGN CASE


PHILANTHROPY TIMELINE