A sense of brand
Monell Chemical SenseS Center
For Monell Chemical Senses Center, the world’s leading independent taste and smell research institute, SteegeThomson developed a communications plan, which provided a blueprint for sharing its research with new audiences. From that plan we developed a new brand identity package, including a logo, tagline, overview brochures, and refreshed website that won a 2009 Interactive Media Award. Recent work includes a video featuring actor Bill Pullman to raise awareness about anosmia, the loss of smell, which affects more than 6 million Americans.