The City of Camden, NJ is one of the poorest cities in America. It is also one of the most dangerous, with the highest per capita violent crime rate in the nation. Camden’s children – less than half of whom graduate from high school — have few opportunities for recreation or after-school enrichment.
Camden Sophisticated Sisters is one of Camden’s bright spots. A community organization that offers dance, drill team and percussion programs, its mission is to motivate, educate and empower youth through the structure and discipline of the performing arts. Over the years, the organization’s extraordinary impact has been recognized by CNN, Ford, Oprah and People magazine.
To put their best foot forward (pun intended), Camden Sophisticated Sisters needed a visual identity that communicated all that they do, with warmth, fun, and a bit of playfulness. The mark we created — comprised of carefully crafted glyphs that add up to a heartwarming whole -- is helping to put the organization on track for even greater impact.