GreatPhillySchools believes that every child in Philadelphia should have access to a great school, and provides information about school performance and enrollment opportunities so that parents, guardians, and students can find, compare, and demand great schools.

For two years, SteegeThomson has helped GreatPhillySchools get the word out in some of Philadelphia's most disadvantaged neighborhoods. This year, in addition to a text-message campaign and radio and transit advertising, we introduced sidewalk vinyls that encourage local families to pick up the organization's Great Schools Guide at local libraries. In two years, the number of Philadelphia families who attend the City's High School Fair and seek higher-quality schools for their children has increased significantly, and several thousand have enrolled in the ongoing text-message service, which offers tips and updates related to school application and other deadlines.