Lafayette College turned to SteegeThomson for creative communications thinking around their latest $400 million campaign, which had a successful public launch in November, 2014. Drawing from the College’s signature strengths and cohesive sense of community, we created the campaign brand, Live Connected Lead Change. The theme, along with core messages that tied the College’s vision to its funding opportunities, influenced both design and content for campaign materials that included a briefing paper outlining the elements of the case for support, a visual campaign brochure, and a philanthropic timeline, showing the historic importance of donor support to Lafayette.