The arrival of a bold new president. The approach of the institution’s 140th birthday.
When these two milestones converged at the University of the Arts, leadership turned to SteegeThomson to help them make a splash. In discussions with professors and trustees, alumni and students, we learned about the essential qualities that have endured as UArts has evolved and broadened over the decades, and were captivated by its vision for an unbounded future. We crafted messages and strategies to inspire pride in the University’s storied past, appreciation for its prominence as the nation’s only University of the arts, and excitement about the promising leadership of new president David Yager, an accomplished artist and entrepreneur. By providing a unifying theme—“The Maker’s Moment”—as well as prompts and recommendations to capture the attention of constituents, SteegeThomson helped UArts launch a celebration that engaged each member of their community, be they performer, composer, painter, designer, educator, or appreciator.