Many men don’t believe they can get breast cancer—yet this year alone, more than 2,000 men will be diagnosed. SteegeThomson helped publicize a new guide by Living Beyond Breast cancer that aims to provide support to these men, who often feel lost and underrepresented. Our work with Patti Neighmond of NPR’s "Morning Edition" resulted in an on-air interview with Edward Smith, who found a welcoming online space at Living Beyond Breast Cancer after his breast cancer diagnosis. The accompanying Web story on NPR.org highlights LBBC’s inFocus Guide: Breast Cancer in Men and was picked up by more than a dozen other outlets including WBEZ Chicago, New England Public Radio, and Minnesota Public Radio.
We leveraged the NPR interview by sending a news release that secured further coverage on national websites including Yahoo! and Breast Cancer News, in social media, and in regional media, including an interview with WSVA-AM in Virginia with Smith and LBBC CEO Jean Sachs. We continue to help LBBC get its resources into the hands of underrepresented populations—including previous efforts that saw LBBC's guide for lesbian, gay, and bisexual people with breast cancer featured in U.S. News and Curve Magazine.