Communications help neighborhood champions
June 16, 2010
Community development corporations make a huge difference in Philadelphia’s neighborhoods, but how many people understand what they do and how city residents benefit? How do you reach critical audiences and make the message compelling?
SteegeThomson recently completed a plan for Philadelphia Association of Community Development Corporations to help this umbrella organization and its members communicate effectively with audiences ranging from street level to corporate high-rises. The plan supports clear messages and specific examples of CDCs’ work creating economic opportunities, affordable housing, and a better quality of life throughout the city. We helped PACDC hire its first-ever communications director — our plan’s first priority — and take advantage of media opportunities. We topped off our engagement with two workshops for members and technical assistance to six member CDCs. As Philadelphia begins its own comprehensive planning effort, it’s a perfect time for clear messages and a shared vision!