GPUAC renews its drive for change with a fresh identity
October 05, 2010
The Greater Philadelphia Urban Affairs Coalition celebrated its 40th birthday with a new name and a new brand. SteegeThomson Communications worked with the Coalition, long known for its critical role in strengthening urban neighborhoods and nonprofit organizations, to shorten its name — it is now the Urban Affairs Coalition — and design a vibrant new logo, tagline, and refreshed messaging that emphasizes the powerful results of its complex work. The Coalition reports that SteegeThomson’s branding has focused its communications and contributed to culture change. To see more of UAC’s new identity, check out our case study, or watch the Flash presentation we created to showcase the Coalition’s mission and messaging.
