Lights, camera… citizen science!
October 20, 2011
While Hollywood shines a light on competitive birders in the new movie “The Big Year,” the Cornell Lab of Ornithology — a new client for SteegeThomson — has turned birders of all motivations into an army of citizen scientists. Check out the amazing migration maps at www.ebird.org, which change continuously to reflect the real-time observations of birders. Over time, these birders have helped research experts at the Lab, which invented citizen science, improve our knowledge of birds’ populations and distributions so much that the results are now applied to conservation management of birds on the 635 million acres of publicly owned land in the U.S. SteegeThomson’s work with Cornell begins with message development, and we are honored to be helping an organization that so effectively marries research and public awareness.