Micro-site for National Quality Forum wins award
April 21, 2010
How do we show the impact on people’s lives of complex work that takes place largely away from the public eye? We faced this challenge in serving the National Quality Forum, a major player in healthcare reform that brings together leaders from many sectors to set priorities and establish standards of care. To celebrate NQF’s tenth anniversary, we created a micro-site with video clips of national figures speaking to the importance of the organization’s work. The site also emphasizes NQF’s influence on changing practices through the stories of healthcare providers and patients at sites nationwide.
The design of the site and an accompanying print piece introduce a minimalist look that reflects NQF’s cutting-edge thinking. We are very pleased that the site has won an Interactive Media Award for Outstanding Achievement in the nonprofit category – the second such award for SteegeThomson’s Web work this year.