• Pennsylvania Advocates for Nutrition and Activity (PANA)
  
• Robert Wood Johnson Foundation
• Annie E. Casey Foundation

Steege/Thomson has worked with the Pennsylvania Advocates for Nutrition and Activity (PANA), a statewide coalition to promote better food choices and increased physical activity, since its formation in 2003.

We first developed a marketing strategy to brand the agency among its three target markets: educators, healthcare professionals and community planners. We used marketing research to identify barriers and incentives, then developed messages and recommended strategies to position PANA as an expert resource for media and an information clearinghouse for decision-makers. We then designed a logo system for PANA and its campaigns and created a Website and other materials for the Keystone Active Zone, a campaign that supports Pennsylvania's counties in promoting state, municipal and local parks.

Our most recent projects with PANA revolve around search engine optimization and online marketing of the NRG campaign and www.poweredbychoice.org, which launched in spring 2007. We are also developing a new website for the organization to promote the PANA models nationwide.

To promote the outcomes of the Robert Wood Johnson Foundation's pediatric asthma initiatives, we developed an integrated marketing campaign that included a new Website, print portfolio, e-mail and direct mail campaigns and outreach to trade and mainstream media.

This initiative showcases five years of research aimed at improving children’s access to quality asthma care and is based on the communications plan we created to achieve that goal.

In an earlier engagement, Steege/Thomson developed a communications plan for its national program to investigate effective models for treating depression in a primary care setting. Working with the national program office, we designed a plan to attract the best possible grantees, help them communicate among each other and reach health care decision-makers.

Steege/Thomson worked with the Annie E. Casey Foundation from 2000 to 2007 to publicize “FAMILIES COUNT: The National Honors Program.” The campaign included print materials and media outreach that garnered press coverage nationwide. All the honorees have told us that publicity has opened doors for them and helped them raise additional funds. 

For another campaign, Steege/Thomson created a graphic theme, media relations strategies and collateral materials to increase the number of low-income residents filing for the Earned Income Tax Credit in Camden, New Jersey. These tools were later adapted for the Philadelphia campaign to capitalize on a regional marketing approach. We also worked with a coalition of agencies to create a system for distribution tailored to Camden.