• Freer Gallery of Art
  
• Japan-America Society of Greater Philadelphia

• Washington National Cathedral
• ECRI Institute
  
• Annie E. Casey Foundation

The Freer Gallery of Art turned to Steege/Thomson for help celebrating the centennial of Charles Freer's "gift to the nation."

We recommended a daylong “birthday” party that featured Asian-inspired activities, including a massive outdoor yoga class on the Mall, a Fes Festival of World Sacred music, food, gallery tours and family games. 

Broadcast and print media coverage, running from mid-September on, successfully reached a broad regional audience. The Washington Post, Baltimore Sun and WUSA CBS-TV were among the numerous media outlets providing pre- and day-of-event coverage. Calendar listings, commentary and blogs brought the event to life and were a significant factor in driving attendance to the celebration.

For the fourth straight year, Steege/Thomson garnered extensive event coverage for the Japan America Society of Greater Philadelphia's Subaru Cherry Blossom Festival.

The 2007 Festival was featured in multiple national, regional and local media, including Amtrak Arrive, Family Circle, AirTran GO Magazine, US Airways Magazine, The Philadelphia Inquirer and the Metro. Festival events were highlighted on all three affiliate television news broadcasts, NBC10's daily 10! show, Channel 69's weekly "One Tank Trip" segment and several radio stations. Previous years saw coverage in several newspapers, such as the New York Times, and other publications.

As it enters its second century, the Washington National Cathedral has partnered with us on several initiatives designed to help the American public better understand the impact that the great church for national purposes has on the world.

Steege/Thomson is working with the Cathedral to clarify its positioning and craft message points that will form the foundation of its public communications. To mark the upcoming 100th anniversary, we have laid out an ambitious media agenda that focuses on the vision of the Cathedral’s dean and promotes major Centennial year events. Finally, we are producing a set of collateral materials that will help existing and potential donors appreciate the Cathedral’s potential.

For ECRI Institute, we have developed a comprehensive media relations program designed to raise overall organizational visibility and drive membership in key services. Emphasizing proactive media outreach of bylined articles that focus on the Institute's research and its many educational programs, we have successfully placed the organization in key trade publications and as featured speakers in industry conferences. The organization has appeared in Modern Healthcare, Patient Safety and Quality Healthcare, Healthcare Executive and the Philadelphia Business Journal among others.

Steege/Thomson worked with the Annie E. Casey Foundation from 2000 to 2007 to publicize “FAMILIES COUNT: The National Honors Program.” The campaign included print materials and media outreach that garnered press coverage nationwide. All the honorees have told us that publicity has opened doors for them and helped them raise additional funds. 

For another campaign, Steege/Thomson created a graphic theme, media relations strategies and collateral materials to increase the number of low-income residents filing for the Earned Income Tax Credit in Camden, New Jersey.