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SMITHSONIAN institution


 

How do you convey the impact, reach, and scope of one of the largest and most beloved institutions in America?

As communications consultants for the Smithsonian’s first-ever comprehensive capital campaign, with a $1.5 billion goal, SteegeThomson has developed overall strategy and messaging to reach long-term friends as well as new donors at every level of giving. We also created specific tools that range from multimedia presentations to traditional case statements. Our campaign work built on more than a decade of communications services to the Smithsonian, which includes nine annual reports, executive communications that have resulted in messages and talking points for the CEO, and internal planning documents retooled for easy access by lay readers. 

 

CAMPAIGN CASE, messaging and copy

 

 
Smithsonian Air and Space
Smithsonian National Zoo
Smithsonian Natural History
Smithsonian Archives American Art
 

UNIT CASES

 

CAMPAIGN LAUNCH VIDEO

 

CAPABILITIES BROCHURE

 

Smithsonian 2004 annual report
Smithsonian 2003 annual report
Smithsonian 2008 annual report
Smithsonian 2010 annual report
 

ANNUAL REPORTS

 

 
Smithsonian strategic plan
Digital Smithsonian
 
 
Smithsonian Consortia
Smithsonian Secretary Clough
 

EXECUTIVE COMMUNICATIONS