Webinar Recording: Making the Case for the Arts (Now More Than Ever)

In a time of crisis, arts and culture organizations must frame their impact in order to benefit their work now and ensure its future. SteegeThomson President Pat LePera and Senior Associate Luise Moskowitz hosted a webinar on making the case for the value of arts and culture organizations during a crisis. See the recording and slides below.

A compelling case for support – a clear and convincing rationale for why a donor should support you – is a messaging tool that every organization needs in its toolkit. Articulating your value is important in the best of times, but in anxious times, it’s critical. Your donors already believe in your mission. In a crisis, they want to understand how you – and their philanthropic dollars – will make the world a better place.

Sponsored by the Greater Philadelphia Cultural Alliance, this webinar originally aired on Thursday, April 16.

See the full webinar recording, and download slides here.