Research labs engage in potentially life-changing work that can be complex, painstakingly slow, and difficult to explain. The impact of that work can be years away, or a critical — but tiny — piece of a larger solution or cure.
So research communicators need to be creative. They need to be fluent in both science-speak and mass media, and know how to transform complicated ideas into well-told stories that demonstrate impact. They must be interpreters, educators, and cheerleaders, and also know how to catch the ears of funders and journalists.
That is why we called research institutes from coast-to-coast, to find out how their communications teams meet these challenges. We spoke to leaders at ten institutions about everything from how their offices are structured to who they turn to for best-practices inspiration. Read the snapshot report that includes key takeaways from our conversations, as well as detail on how these professionals meet communications challenges large and small.
Read the snapshot for key takeaways from our research.