Luise excels at giving institutions a human face. She uncovers stories that make missions compelling to funders, stakeholders and the media and excels at getting the world to take notice. Her 20+ years’ experience in marketing and communications have included stints in higher education, health care, museums, and arts organizations.
What is your favorite thing about working in Philadelphia?
The singular view from my office windows at SteegeThomson. On one side, I look out over the venerable Academy of Music, a 19th-century grand dame complete with glimmering gas lamps. From the other window I look out over Broad Street, where I’ve been witness to protests, parades, marching bands, street art, and a car with giant eyelashes.
What’s the most interesting thing about you that we wouldn’t learn from your resume alone?
I was raised on musical theatre and as a result can rattle off an alarming number of lyrics from shows from the ’30s through ’70s with very little provocation. My kids got show tunes instead of lullabies, and the fact that they now can identify a song as coming from Finian’s Rainbow or Paint Your Wagon brings me tremendous glee.
Why did you become a communicator?
From my very first elementary school essay (“Patrick Henry, he lived and died.”), writing has just been something I do. I’ve always had a fascination with words – derivations, nuances, what happens to meaning in translation, the inherent rhythms of spoken and written speech – I find it all compelling. I knew I wanted to do something with writing as a career, and when I realized that public relations would allow me to write in many different ways about organizations that interested me, I was sold.