Our Team

Tracy Simon

Senior Associate

Tracy is an award-winning public relations professional with 20 years of experience serving high-profile local, national, and international organizations. She enhances her clients’ presence among audiences who matter to them, and positions institutions’ leadership and expertise in front of those who seek sound, timely, and fresh perspectives, information, and stories.

If you couldn’t be a communicator, what would you be?

I think a psychologist. In order to be effective in PR and marketing, you must have a knack for making meaningful connections with people.  How you listen and then advise is important, as are how you become a helpful resource (versus a pest) and how you deliver the right information to the right person at the right time. I could see this lending itself well to being a great therapist … though the sitting all day would kill me.

What motivates and inspires you?

Unlikely animal friendships. You know, those adorable stories of an orangutan raising baby tigers, or a mother cat nursing abandoned puppies, or how about the lovefest between a grizzly bear and a man. This is my favorite way to see the world. It’s inspiring to watch beautiful, unlikely connections and know anything is possible.