Ten Days, Three Cities


Chicago. Memphis. San Diego. SteegeThomson teams led communications efforts at three national health care events in early October, packing the houses and making headlines for two, and training leaders on effective communications tactics at the other.

In Chicago, Finding Answers, a national program of the Robert Wood Johnson Foundation, convened health care payers, providers, and patient representatives for a working conference on making health equity a priority in new health care payment models. SteegeThomson co-facilitated sessions to develop strategies for reaching key players with focused messages. Next step: a plan for action.

Last week, Living Beyond Breast Cancer brought its national conference to Memphis, a city with high levels of racial disparity in breast cancer outcomes. SteegeThomson’s outreach to the region’s media and health care community attracted more than 450 people and caregivers to a weekend event offering resources and support. Another 100 showed up for morning yoga on the roof of the Peabody Hotel (along with the famous Peabody Ducks).

In our final stop, SteegeThomson secured top-tier media attendance, and help net more than 800 attendees, for the American Neurological Association’s 142nd Annual Meeting, held in San Diego. The world’s foremost researchers gathered for presentations on breakthroughs in Alzheimer’s disease, Parkinson’s disease, and other conditions and disorders of the brain—which affect more than 100 million Americans each year. The event also launched the ANA’s “Memory Bank,” an archive of neurological research treasures dating back to 1875. One of the coolest finds in the Bank: an honorary membership certificate for Sigmund Freud from 1924.