Brave New Worlds

The Jackson Laboratory

How do you take prospective donors into exciting new territory?

In a period of transformative growth, The Jackson Laboratory needed materials that helped donors envision the possibilities of its work on personalized cures for disease.

In two pieces—LEAD and ACCELERATE—we paired large-scale, emotionally resonant photos with motifs from basic science imaging to communicate the benefits and possibilities of genomic medicine. LEAD gives an overview of the organization’s many strengths and capabilities as it expands into the new JAX Genomic Medicine campus in Farmington, Connecticut. ACCELERATE details the promise of JAX’s most cutting-edge science, the creation of cancer tumor avatars that will speed the development of new and personalized therapies.

jackson lab lead brochure
jackson lab accelerate brochure