If you or a loved one has ever been treated for cancer, chances are that the oncologist used guidelines developed by the National Comprehensive Cancer Network (NCCN), a consortium of the nation’s top cancer centers.

In support of that broader mission, we helped NCCN brand and promote a campaign designed to prevent a rare but lethal medical error. Our Just Bag It campaign made clear how to handle the chemotherapy drug vincristine: lethal when administered by spinal injection, but safe when diluted and delivered via a 50ml mini-IV drip bag. NCCN CEO Robert W. Carlson, MD had cared for a patient, Christopher Wibeto, after this mistake was made at another hospital. He watched, distraught, as Christopher’s condition deteriorated and he died. When Dr. Carlson became CEO of NCCN, he vowed to take action to prevent future errors.