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Reaching the Hard-to-Reach


How do you inspire families to seek opportunities?

GreatPhillySchools believes that every child in Philadelphia should have access to a great school, and provides information about school performance and enrollment opportunities so that parents, guardians and students can find, compare and demand great schools.

For three years, SteegeThomson has helped GreatPhillySchools get the word out in some of Philadelphia’s most challenged neighborhoods. The campaign includes opt-in text messages, radio, transit, digital and environmental advertising, and a comprehensive social media strategy. Over the course of our work, the number of Philadelphia families who attend GreatPhillySchools’ annual Philly High School Fair and seek higher-quality schools for their children has increased significantly, and several thousand have enrolled in the ongoing text message service, which offers tips and updates related to school application and other deadlines throughout the year.

More recently, we have helped GreatPhillySchools introduce its early childhood platform, which helps parents find child care and preschool options for their very young children — across all neighborhoods and financial circumstances.

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