The Mayor’s Fund for Philadelphia has long been the force behind many of the City’s most exciting and important initiatives, from the Better Bike Share Partnership, bringing access to low-income neighborhoods; to PHLConnectED, linking students to the internet during the pandemic; to the Welcoming Fund, serving new immigrants with basic needs.
So when the Fund sought to communicate its evolution and capabilities as an independent non-profit, we were honored to be its partner in rebranding the organization as the Philadelphia City Fund. We developed core messages and created a visual identity that combined the brick hues of historic Philadelphia with fresh typography — ideal for an organization that brings high-impact civic projects to fruition. We also helped the PCF team reimagine its website from top to bottom, provided a comprehensive communications plan, and conducted media relations for the brand launch, which created a perfect opportunity to explain the Fund’s vision and impact to reporters, City departments, and the public.
