The Hotchkiss School
Guided by each other, let us seek better paths.
The Hotchkiss School’s motto is “Moniti Meliora Sequamur.” This Latin phrase translates as “Guided by each other, let us seek better paths,” and it remains remarkably true to the school today. It’s a place that is always looking forward, but doing so sensitively, thoughtfully, and with input from its community. When Hotchkiss set out to launch its first major comprehensive fundraising campaign in over 25 years, it wasn’t just a moment to raise funds. It was a moment to reengage the school’s global community, reaffirm its values, and inspire a bold new chapter of leadership, inclusion, and academic excellence.
what we did
Campaign brand
Case narrative
Messaging framework
Visual identity system
We partnered with Hotchkiss to shape the messaging, identity, and communications strategy for this historic campaign. The result: a brand that reflects the strength of the school’s traditions and the momentum of its vision for the future.
With Ever Forward, Hotchkiss reintroduced its mission with clarity and conviction. The campaign has reconnected alumni and parents, aligned internal leadership, and positioned the school to secure transformational gifts that will shape its future—while honoring the legacy of its past.
“I have come to know Hotchkiss as a community of excellence, one that balances intellect, empathy, curiosity, and joy. Perhaps more than ever, our ability to provide the best possible education to young people who have the potential to make a positive impact on society matters.”
Craig W. Bradley
Head of School
