Denison University

Inspiration meets invitation.

Denison University has long been a place where students discover who they can become. With the What We Can Be campaign, Denison set out to extend that spirit—to inspire alumni, parents, and friends to imagine all that the university and its people can achieve together.

what we did

Messaging
Visual identity
Brand activation
Communications planning
Event strategy
Donor stewardship
Films
Website

We partnered with Denison to craft a campaign that reflects the university’s distinctive blend of bold thinking, personal connection, and creative possibility. Our work encompassed every layer of the effort: from message strategy and campaign planning to the storytelling experiences that brought it to life.

Across every medium, What We Can Be celebrates the transformative power of a Denison education—and invites the entire community to help the university realize its fullest potential.

“Denison’s enduring commitment is to prepare students not only to launch quickly and succeed, but to lead and thrive in a changing world. What We Can Be gets to the heart of what makes Denison extraordinary: an education that unlocks endless possibilities and enables students to become the architects of their own lives. These investments will fuel our ability to pursue opportunity, meet students’ evolving needs, and continue our momentum for decades ahead.”

Adam Weinberg

President, Denison University