Lafayette College

Where liberal arts live connected and lead change.

Our work with Lafayette began in ways that seeded the ground for success. Working with the College team, we developed an early case for support designed to solicit energetic input from the most important stakeholders. It was a way to test not only the campaign’s strategic priorities, but our proposed brand for it.

what we did

Research + discovery
Culture of philanthropy
Campaign narrative + messaging
Concept testing
Brand platform + system
Photography
Videos
Event strategy
Impact publication

Lafayette’s combination of liberal arts and engineering—distinctive for a school of its size—is just one example of how Lafayette brings together seeming opposites to create a special energy, an ethos of enlightened practicality. This campaign’s comprehensive research included construction of a remarkable new center for the integrated sciences, and a campaign within a campaign: the president’s challenge for financial aid.

Along the way, we contributed films that explored campaign priorities and boosted campaign energy in new ways. For the president’s financial aid challenge, we introduced an intergenerational cast of financial aid recipients that made clear the lifelong impact of access to a Lafayette education. And then we let all campaign stakeholders—donors, students, faculty, staff, alumni and campaign volunteers—take a victory lap in a celebration film that made the campaign’s transformational impact on Lafayette crystal clear.

President’s Challenge for Financial Aid

campaign celebration

The Start of a New Era

A celebration book for high capacity donors told the multifaceted story of the campaign’s impact across the College. Areas of focus included affordability, STEM education accessibility, a new engineering building, and creating a new arts destination in downtown Easton.