National Museum of Women in the Arts
An invitation to soar.
Truly unique places are rare. The National Museum of Women in the Arts is one of them: the only major museum in the world completely dedicated to the work of women artists. More than a museum, NMWA is a catalyst for social change and the center of a worldwide movement that champions women through the arts.
what we did
Research + discovery
Campaign narrative + messaging
Campaign brand
Presentation + proposal design
Invitations + appeals
Campaign communications plan
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More than half of all visual artists working today identify as women, yet less than 15 percent of all the art displayed in U.S. museums is by women artists.
A Reimagined Center of Creativity
As campaign communications counsel, we crafted the case to restore the Museum’s historic 1908 building, and then wrapped that story in Space to Soar, a campaign identity that helped it take flight. A suite of sleek tools gave advancement officers what they needed to succeed, and our comprehensive campaign communications plan provided strategies to guide NMWA through complex terrain — a two-year closure for renovation that coincided with the launch of the campaign. We added spark mid-campaign with an award-winning invitation to support the campaign, geared towards NMWA fans nationwide.
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Thanks to the success of the Space to Soar campaign, NMWA now welcomes eager visitors through a renovated entry foyer into the impressive, refurbished Great Hall, from which museum-goers can explore the updated galleries, participate in interactive experiences, and visit the state-of-the-art Gloria and Dan Logan Learning Commons for workshops, studio sessions, and curated conversations.
$
raised to date
additional square feet of exhibition space
%
of the works are being exhibited for the first time at NMWA, including nearly 70 from the museum’s collection.
“This expansive transformation heralds a new era for the National Museum of Women in the Arts. Our building is the flagship for our mission, which resonates today more than ever.”
Susan Fisher Sterling
Director
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