Global understanding shouldn’t be a privilege.
what we did
Social media strategy
Our charge was to increase recognition of the Initiative, as well as the concept of virtual exchange itself and the transformational impact that can happen when students in Chicago and Casablanca – or Columbia, S.C. and Jalisco, Mexico, and many more – connect. Their worldviews permanently expand.
equity in exchange
One of our strategies was to pitch stories that highlight virtual exchange as an educational equity lever, a way to give students access to international experiences no matter their location, income, or physical abilities.
We also created fresh messaging and web content that clarified the benefits and impact of virtual exchange, and designed digital strategy for social posts and advertising that stood out from the scroll and emphasized the Initiative’s role as a thought leader.
“It also brings me closer to people in my own home country that are from different cities. And it just builds a sort of a found family.”
in the1a.org: Benghazi, foreign policy, and the Stevens Initiative
in Inside Higher Ed, “Virtual Exchanges Promote Equity in Global Learning”