The rebrand of a fiscal sponsorship and grantmaking organization is not the sort of news one expects to power multiple headlines across a big city. However, for the Mayor’s Fund for Philadelphia, this news was the culmination of a period of real transformation. With a new board, executive director, strategic plan, and enhanced fiscal transparency protocols, the Fund was ready to express a fresh start.
what we did
Social media strategy
Print + digital collateral
To cement their move into a new chapter, and emphasize their status as an independent non-profit, we helped the Fund become the Philadelphia City Fund. A new wordmark combines the brick of historic Philadelphia with fresh typography – ideal for an organization that makes high-impact civic projects come to fruition. We also helped the PCF team reimagine their website from top to bottom, provided a comprehensive communications plan, developed new infographics and presentation decks that explain the Fund’s work, and handled media relations for the brand launch. It created a perfect opportunity to explain the Fund’s mission and role to reporters, City departments, and the public.
Our efforts resulted in millions of media impressions, a dramatic increase in the Fund’s web traffic, a social media presence that went from dormant to dynamic, multiple new City projects in the pipeline, a big jump in direct contributions to individual projects through the new website, and a demonstrably improved understanding of the Fund’s role by City departments, philanthropic peers, potential grantees, and the public.
celebrating a singular year
After the successful launch of PCF’s new identity, we helped them tie a bow on a singular period of transformation with their first impact report, a dynamic digital publication we were honored to conceive and design. The web-based report reflects a year of unprecedented activity for the Fund – from the relaunch of their signature Community Grants program, to the support of an unusually wide range of civic projects, to the launch of that new identity, which garnered a shelf’s worth of brand development, marcom, and design awards.