A Campaign that Defies Expectation

Bryn Mawr College

How do you help donors connect with a daring history?

We helped Bryn Mawr College launch a campaign to raise $250 million to support its students, faculty, and historic campus.

The graphic identity we created for DEFY EXPECTATION: The Campaign for Bryn Mawr includes a powerful visual message. #ExpectBrynMawr has become not only a handy tool for social media, but the campaign’s rallying cry.

Our campaign anthem film brought shouts and tears from the audience at the campaign launch, and provided a focal point for remarks from the campaign chair and student speaker. The shorter, “reveille” version of the campaign film garnered thousands of views.

bryn mawr campaign logo
bryn mawr tweet
bryn mawr print collateral
bryn mawr case brochure
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