collage of artwork from the Know Your Mind campaign

A public call to “Know Your Mind”

Independence Blue Cross

As the pandemic has worn on, caring for our mental health has become a public imperative for all ages. Building on the award-winning #mindPHL campaign, we worked with Independence Blue Cross to create Know Your Mind, a multi-platform initiative harnessing the expertise of diverse local mental health professionals to share insights into anxiety and depression, as well as tips for self-care and finding help. Through partnerships NBC10, Telemundo62, iHeartMedia, and WHYY, this campaign – in English and Spanish — generated more than 40 million impressions, reaching 75% of adults over age 25 in the Southeastern Pennsylvania market with needed information and hope.

photos of a Know Your Mind Instagram story on an iPhone and a Know Your Mind billboard

Social Posts

A facebook post from Independence Blue Cross that reads: In June, 40 percent of adults in the U.S. reported struggling with mental health or substance use. If you or a loved one are looking for information about depression and anxiety, how to get help, or self-care, you can find it at ibx.com/knowyourmind. #KnowYourMind

An Instagram post from Independence Blue Cross that reads: Feeling too #anxious, or anxious all the time? Consider starting a conversation with your health care provider to see if what you are experiencing is an #anxiety disorder. Visit ibx.com/knowyourmind or click the link in our bio to learn more. #KnowYourMind

A Twitter post from Independence Blue Cross that reads: When we listen to our bodies and minds, we can find resiliency and renew our lives and work. Recognize #BlackHistoryMonth with #selfcare. #KnowYourMind

Expert Videos

Media Interviews

NBC10 Homepage Takeover

T62 Homepage Takeover

Instagram Lives

Podcasts