A Sense of Brand

Monell Center

How do you build a research brand that’s really on the nose?

For Monell Chemical Senses Center, the world’s leading independent taste and smell research institute, SteegeThomson developed a new brand identity package, including a logo, tagline, overview brochures, and refreshed website that won an Interactive Media Award. A video we created featuring actor Bill Pullman helped raise awareness about anosmia, the loss of smell, which affects more than 6 million Americans.

monell brochure