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A Greener Future

Bartram’s Garden

How do you help your neighbors discover a hidden gem in their backyard?

In a city known for cultural institutions, Bartram’s Garden stands apart—connected to Philadelphia’s roots and to a brighter future for the Schuylkill River waterfront.

We developed messages to help the Garden tell its compelling story and a new graphic identity that embodies its growing relevance to the urban grid. We applied the new logo to a suite of materials, including a new website, and developed a marketing plan that shows innova­tive ways for Bartram’s Garden, despite limited resources, to become a destination and a membership organization for more Philadelphians.

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