In a city known for cultural institutions, Bartram’s Garden stands apart—connected to Philadelphia’s roots and to a brighter future for the Schuylkill River waterfront.
We developed messages to help the Garden tell its compelling story and a new graphic identity that embodies its growing relevance to the urban grid. We applied the new logo to a suite of materials, including a new website, and developed a marketing plan that shows innovative ways for Bartram’s Garden, despite limited resources, to become a destination and a membership organization for more Philadelphians.
