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Smithsonian Institution

How do you convey the impact, reach, and scope of one of the largest and most beloved institutions in America?

As communications consultants for the Smithsonian’s first-ever comprehensive capital campaign, which surpassed a $1.5 billion goal, SteegeThomson developed overall strategy and messaging to reach long-term friends as well as new donors at every level of giving. We also created specific tools that range from multimedia presentations to traditional case statements.

Our campaign work built on more than a decade of communications services to the Smithsonian, including nine annual reports, executive communications that have resulted in messages and talking points for the Secretary of the Smithsonian, and internal planning documents retooled for easy access by lay readers.

smithsonian print materials
smithsonian print materials