An Ambitious Vision

Lafayette College

How do you inspire support for a unique undergraduate experience?

Lafayette College is known for the liberal arts and for engineering, foci which interact to create a very different college environment with an emphasis on pioneering impact. Drawing from the College’s signature strengths and cohesive sense of community, we created the campaign brand, Live Connected, Lead Change.

As campaign communications consultants, our strategies helped guide the successful campaign through every phase. The theme, along with core messages that tied the College’s vision to its funding opportunities, influenced both design and content for campaign materials that included a briefing paper outlining the elements of the case for support, print collateral, and a series of campaign videos.

lafayette lc3 logo
lafayette print collateral
lafayette print collateral
lafayette print collateral