Based on our thorough understanding of their community, first gained as campaign communications counsel to the successful $55 million THRIVE! campaign, Princeton Day School invited us to refresh and re-envision the school’s suite of enrollment marketing materials. Additional discovery supported our work in developing a dynamic new marketing platform, rooted in PDS culture and the long-standing school motto. Prospective families now find three engaging touchpoints — ASK, CONNECT, SHINE — that invite their exploration and that capture all facets of the student experience across divisions. A viewbook, new photography, divisional supplements, and a refreshed website present a more colorful, varied, and welcoming visual identity for the School.
SCOPE
- Research
- Branding
- Writing
- Photography
- Design
- Illustration
