Shine Here

Princeton Day School

Based on our thorough understanding of their community, first gained as campaign communications counsel to the successful $55 million THRIVE! campaign, Princeton Day School invited us to refresh and re-envision the school’s suite of enrollment marketing materials. Additional discovery supported our work in developing a dynamic new marketing platform, rooted in PDS culture and the long-standing school motto. Prospective families now find three engaging touchpoints — ASK, CONNECT, SHINE — that invite their exploration and that capture all  facets of the student experience across divisions. A viewbook, new photography, divisional supplements, and a refreshed website present a more colorful, varied, and welcoming visual identity for the School.



  • Research
  • Branding
  • Writing
  • Photography
  • Design
  • Illustration