Illuminating the Diverse Cancer Experience

Living Beyond Breast Cancer

Living Beyond Breast Cancer (LBBC) is a national organization that provides 600,000 people a year affected by breast cancer with trusted information and a community of support. During our longstanding relationship, SteegeThomson has developed innovative media relations strategies to raise the organization’s profile and awareness of its programs and services. SteegeThomson helped position LBBC as a national thought leader and trusted resource around the diverse patient experience through feature stories and bylined articles in outlets including the Memphis Commercial Appeal, USA Today, NPR, U.S. News & World Report, Women magazine, Cancer Connect, and Cancer Today.