Reaching Them All

Fox Chase Cancer Center

How can cancer centers engage donors, patients, and fellow oncologists?

The opinions of peers are key to attracting and retaining top talent in any field. To keep oncology researchers and clinicians nationwide informed about work at Fox Chase Cancer Center, SteegeThomson developed a strategy that included a new publication, e-campaign, and website for oncology professionals. Fox Chase NOW published three times a year. Topics included newly published research, recent hires, and a portfolio of clinical trials. Companion e-blasts drove traffic to the Fox Chase NOW website.

While reaching this new audience, SteegeThomson kept Fox Chase’s connections to patients, families, and friends healthy through its existing magazine, Forward. Finally, an annual report pulled together themes and points of pride for the year.