Great Philly Schools believes that every child in Philadelphia should have access to a great school, and provides information about school performance and enrollment opportunities so that parents, guardians and students can find, compare and demand great schools.
For three years, SteegeThomson has helped Great Philly Schools get the word out in some of Philadelphia’s most challenged neighborhoods. The campaign includes opt-in text messages, radio, transit, digital and environmental advertising, a comprehensive social media strategy, and a PSA featuring students from local high schools encouraging others to pursue their high school dreams. Our marketing campaign helped to drive the highest attendance in the event’s history.
We also helped Great Philly Schools introduce its early childhood platform, which helps parents find child care and preschool options for their very young children—across all neighborhoods and financial circumstances.