Strong branding propels online campaign launch

Stonehill College

How can a virtual campaign launch spark the necessary momentum?

 

It may be a small college, but Stonehill had big aspirations to inspire its community to a record-setting campaign — during a pandemic. We therefore created a compelling theme and message platform rooted in the institution’s vision and values. Stonehill College’s TO BE BOLD campaign captured the imagination of generations of donors, reflecting its commitment to access, opportunity, and a more equitable world. When the pandemic forced the launch to go virtual, we produced a 25-minute launch show featuring students, alumni, faculty, and leadership voices. Stonehill’s largest-ever online gathering reflected a warmth and immediacy that made the pre-shot video feel like it was happening in real time. There’s no stopping them now! The college is well on its way to a successful campaign.